Chick-fil-A is taking over the world.

22 Aug

So, what’s the over/under on the number of years it takes for Chick-fil-A to surpass McDonald’s market share of the fast food industry? I put it at 3 years.

Instead of working on case briefings (more on that later), I decided that I would entertain the Pheasantry with my babble. Seriously though, I went to Chick-fil-A today at 11:20 to get an early lunch and ended up waiting in line for 20 minutes. The fact that I waited that long in line for something is insane, but I guess it tastes good enough to do that. I think it does.

Anybody have a couple of thousand lying around they want to pool together to grab a piece of the franchise? Honestly, I drove by there yesterday during lunch and the drive-thru line was spilling out into the street and blocking traffic. Over the past four years I have lived in three different places and noticed the same phenomenon. It is outrageous.

And it certainly isn’t cheap either. I wouldn’t be surprised to see the price of a chicken sandwich soar over the next three years. Why are chicken nuggets becoming inelastic goods?!!!

(econed.)

Okay. I’m done. Back to Regina v. Dudley and Stephens. I can’t believe I signed up for this.

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2 Responses to “Chick-fil-A is taking over the world.”

  1. Derrick 8.23.09 at 9:59 pm #

    Not happening. While McDonald’s, and even KFC, restaurants flourish around the world, I have not seen a single waffle fry outside of the East Coast of the good old USA. Not in any of the three continents I’ve inhabited. If it even dreams of competing with the Golden Arches, Chik-fil-A is going to need to pick up some cultural competency. Expensive fast food is just not a concept that resonates with cultures outside of the Caucasian middle class in the US.

  2. Captain Econ 10.16.09 at 2:04 pm #

    Yeah, no way will Chick-fil-a dominate McDonald’s. You’re seeing an increase in CFA these days because it’s nicer than McDonalds but not as nice as a sit-down restaurant. I hypothesize that it is not taking customers from McDonalds, but rather from the workers who want to go out to lunch, but can’t afford the $10 lunch special at the sit down restaurant next door. When one looks at the customers in McDonalds and the customers in CFA they aren’t very similar, I think they’re going for two different markets.

    20 minute wait??? I will go there at 12:00 in Reston and pretty much walk to the front of the line – no wait. The best thing is the friendly cashiers and their efficiency!

    As far as prices go, it’s definitely expensive. The main thing it’s missing is a value meal. I want a mini chicken sandwich for $1. Also, you should invest in the CFA cow-lendar, great coupons monthly, and you make up the price of the calendar by March.

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